A Study On Customer Satisfaction Towards Online Banking With Special Refference To State Bank Of India In Kanyakumari District

Abstract

Tremendous progress in the field of information technology has reduced the world to a global village and it has caused unprecedented changes in the banking industry. Huge developments in the technology of tele-communications and electronic data processing have further stimulated these changes. Online banking is new jargon frequently used in banking sectors. Now a days, banks are switching to multi-channel distribution of financial services through online. It helps the banks to launch new channels to gain competitive advantage, reduce their costs, improve their financial services, enlarge their customer databases, and progress their financial positions through new products. In the competitive world, online -banking is used as a strategic tool by the banking sectors to attract and retain customers. The present paper covers customer’s satisfaction towards online banking in Kanyakumari District....