The Role Of Mobile Apps In Boosting Online Shopping – A View

Abstract

Mobile applications have revolutionized the way consumers interact with online retailers. With the growing penetration of smartphones and enhanced functionalities of shopping apps, online purchasing has become more accessible, efficient, and user-friendly. This study investigates the role of mobile apps in influencing online shopping behavior among consumers. Using data collected from 159 respondents through structured questionnaires, the research explores user preferences, convenience factors, satisfaction levels, and key app features that contribute to the frequency of online shopping. The findings reveal that mobile apps significantly improve the shopping experience by offering speed, personalization, and convenience, thereby becoming an essential tool in modern e-commerce.