Impact of social media on patient awareness and attitudes towards oral and maxillofacial surgery procedures

Abstract

Background: Social media has become a major source of health-related information, influencing perceptions and decision-making about surgical care. In oral and maxillofacial surgery (OMFS), digital platforms shape awareness, attitudes, and expectations, yet data on this influence within regional populations remain limited.

Objective: To evaluate the role of social media in shaping patient awareness, attitudes, and decision-making regarding OMFS procedures.

Materials and Methods: A cross-sectional survey was conducted among adults (≥18 years) who actively used social media platforms and had either undergone or considered maxillofacial surgery. Participants without exposure to surgery-related content online were excluded. A 19-item Google Forms questionnaire assessed demographics, social media habits, and attitudes toward OMFS. Closed- and open-ended items explored platform use, information sources, perceived reliability, and the influence of content on risk perception, benefits, and choice of surgeon. Descriptive statistics summarized demographics and usage patterns, while chi-square tests examined associations between social media exposure, demographic variables, and patient attitudes. Statistical significance was set at p < 0.05.

Results: A total of 207 participants completed the survey. Most were young, single females with a bachelor’s degree. Instagram and Facebook were the most commonly used platforms. While 68.6% followed doctors on social media, only 36.2% consulted them via these channels. About 44.4% believed social media promoted OMFS, but 39.1% questioned the reliability of online information. Surgeon selection through social media was reported by 35.7%. Significant differences were observed across demographics regarding platform preference, time spent online, and perceived trustworthiness of information p < 0.05.

Conclusion: Social media substantially influences awareness and attitudes toward OMFS, though concerns about credibility persist. Strengthened professional engagement and improved quality control in digital communication are essential for optimizing patient education and decision-making.