Female Entrepreneurs And Their Rights: Impacts And Infringement

Abstract

‘Systematic inequalities do not disappear when transfigured through the medium of the internet.’

Over a period of time, e-commerce has become a major component of the world economy and a powerful tool for accelerating the economic development. Women have been active users in the e-commerce sector, especially as customer. But in spite of the advancements in this sector, there are a gender digital division due to which women several challenges. The digital gender division has an impactful influence on country’s economic growth as well as development policies. Hence, in this growing world’s digital economy, e-commerce policies can be taken to be a tool for women’s empowerment. We need to examine the relationship between gender and e-commerce to create a better understanding of gender impacts and key considerations that are to be introduced in e-commerce policies along with frameworks of the same. Also the world now needs to see and unveil the e-commerce gaps that are about gender aspects and implications with respect to women as customers, employees or entrepreneurs along with talk about the framework for introducing gender considerations into various e-commerce policies. One of the characteristics that affect the use of e-commerce, one that is most important is gender. There are a lot of evidences that suggest that men and women have different opinions regarding the use of information technology related usage which includes e-commerce as well. But in any case, it is yet to be publicized about how gender impacts the variations and beliefs on behavioral intentional with respect to e-commerce. It is also to be considered that gender impacts the opinions on the intentions in the context of consumer of e-commerce. It is to be highlighted about the gender inequality regarding e-commerce by revealing some of the challenges and issues women face in an e-commerce process in gender inequality domains along with capabilities with respect to access to resources and opportunities and the different roles a woman plays in e-commerce and shall compare them with the existing gender gaps. The e-commerce studies these days accordingly propose a proper framework for integrating gender ideologies in e-commerce related policies. Thus we shall view the recent international e-commerce governance and assessment frameworks to identify mainly e-commerce enabling policy areas. It will then find a gender lens that can be adopted and develop a framework for considering gender in mainly e-commerce enabling policy groups. After assessing the needful policies and frameworks, a lot of gender inequality aspects in e-commerce can then be seen and worked upon. Thus it can be said that these policies may propose a major idea for integrating gender aspects in all e-commerce related policy areas.