A STUDY ON CUSTOMER PERCEPTIONS AND PROBLEMS OF ELECTRONIC PAYMENT SYSTEM IN THIRUVANTHAPURAM DISTRICT

Abstract

            The rapid growth of digital transactions has revolutionized the financial landscape, making electronic payment systems (EPS) an integral part of modern commerce. This study explores customer perceptions and the Problems associated with electronic payment systems in Thiruvananthapuram district. Using a structured survey method, data was collected from a diverse sample of consumers to understand their preferences, satisfaction levels, and key concerns regarding EPS. The findings indicate that while factors such as convenience, speed, and security drive the adoption of electronic payments, users also face Problems related to transaction failures, cyber security threats, and lack of awareness about digital financial services. The study highlights the need for improved digital literacy, enhanced security measures, and better infrastructure to foster greater trust and usability in electronic payment systems. The insights from this research contribute to a deeper understanding of customer behavior and provide recommendations for policymakers, financial institutions, and service providers to enhance the efficiency and reliability of EPS in the region.