E-Commerce Platforms And The Global Reach Of Indian Literary Content

Abstract

Indian books and stories have a rich history and are written in different languages. In the past, these works were mostly having readers in India. However, after the introduction of various technologies, it is available to the global platform, which creates global reach to Indian literary content. The literature that is available in e-commerce platforms can easily buy for any people anywhere in the world. The platform provides books in various formats like printed books, e-books, audio books and multimedia e-books. These types of e-books offer a richer, more interactive reading experience compared to traditionally text only e-books. The use of e-commerce platform contributes accessibility, sustainability and growth of Indian literature in the global market. Indian literary works are increasingly being adapted into films, T.V. series and web series on global streaming platforms. The main objective of the study is to examine the current state of Indian literary content on e-commerce platforms and assess the impact of e-commerce on the accessibility of Indian literary content. For the purpose of study, the researcher depends on primary and secondary data. This study provides insights into consumer preferences which helps to the distributors to create better marketing strategies. Understanding the impact is crucial for developing sustainable business practices.